Beauty icon Bobbi Brown has this advice for small business owners during the pandemic

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Beauty icon Bobbi Brown has this advice for small business owners during the pandemic investinyou (In partnership with acorns.)

That means thinking outside the box and looking at all the avenues that people are using right now, she added.

"Can you shift your business online? Can you use social media? What can you do from the comfort of your home?" Brown said. "Stay resilient by challenging yourself to innovate." For instance, she's seen chefs creating at-home meal services, and hairdressers offering do-it-yourself hair color.Women, however, may be facing some unique challenges, since they were already fighting an uphill battle before the crisis hit.

For example, all-women founding teams raised only 2.2% of all venture capital funding in 2017, according toBobbi Brown applies make up to actress Scarlett Johansson during Olympus Fashion Week in 2006.With many parents now working from home and juggling home life, it's women who are bearing the brunt of the workload.

 

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