While we all strive towards our individual financial goals, I think that these novice entrepreneurs should start seeing this opportunity from a different perspective. What I am saying is that, aside from aspiring to have better financial performance, business owners, should consider the interests of their employees, customers, and the community, as a whole. This helps an entrepreneur make his/her mark in the industry.
When shareholders and employees feel that they are part of a “family” they tend to participate more for the improvement of the business. It’s just like showing a child how much you care for them—which leads them to try really hard to do what is expected of them. The result is always a win-win situation – you mold the child so that he grows up to be a strong, wise, God-fearing individual.
Companies should embrace a system that involves setting and monitoring social and financial goals, structuring and strengthening the organization to pursue both, seeking employees who can see the same vision, and managing with both goals in mind. To become a great leader of an organization, there should be equal measures of discipline, creativity, objectivity and levelheadedness. Greediness and insensitivity will pull an entrepreneur down the drain.Can you blend profit and purpose with the business that you have? Of course. You just need to work on it. But, you don’t have to do it alone. Lay out all your plans and seek advice from people who may have more business experience than you.
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