that anyone considering starting a business should distinguish between the "push" and "pull" factors motivating them. For example, disliking your current job or boss is a push factor and isn't worth the risk. A compelling business idea, on the other hand, is a pull factor and a better reason to start a company.
Zak said she sees a "halo" around entrepreneurship these days — people think it's "cool" to start a business. And while it can be cool, Zak said there will also be "dark days" when you're not sure if your business will ever succeed. Of those "dark days," she added, "There's a reality of what really starting a company is like."A look into the tech transformations underway at the world's largest companies. Sign up for Innovation Inc.
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So many questions, not so much ONE right/perfect one.
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