Banijay, ITV Studios, Beta Underscore Current Market Buoyancy for Big Euro Content Players at Mipcom Panel

International content remains on a distribution roll despite COVID-19, three leading European TV distribution execs maintained at a Mipcom Online Plus market intelligence panel, aired on Monday, and hosted by Guy Bisson, executive director at London-based research company Ampere Analysis.

To serve this demand, big European independents are also investing in other production-distribution companies,“There are huge opportunities for us. Studios are holding back content. That means there are broadcasters around the world hungry for really high-quality content,” Tim Mutimer, Banijay Rights executive VP for EMEA, said.

A lot of client companies were, however, not able to produce their own local shows, so there’s a large demand for high-end reality, Mutimer added, citing clients taking different versions of “Survivor” to fill linear and on-demand services, such as Australia’s Ten, which bought the South African version of the show.

“This has been boosted by coronavirus, given the increase of demand for content, with usage of dubbed versions being very high,” he added, mentioning the sale of “Gomorrah” to HBO Max in the U.S.

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