This 95-year-old flavoured syrup company found a sweet spot during the pandemic

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Bottles of Torani Peach syrup move down the production line at the company's new manufacturing facility in San Leandro, Calif. hit the U.S., some businesses held fast and hunkered down.

Bottles of Torani Peach syrup move down the production line at the company's new manufacturing facility in San Leandro, Calif. hit the U.S., some businesses held fast and hunkered down. Torani, the 95-year-old company that makes those colorful bottles of flavoured syrup at your local coffee shop, didn't have that luxury.

The privately held company, which got its start in San Francisco's "Little Italy" neighborhood of North Beach, has been accustomed to double-digit annual revenue growth for decades. It now was projecting a 40% sales drop for the month of April and bracing for the worst. What happened was that sales of Torani's syrups started spiking at the retail store level. Americans working remotely during the pandemic hadAnd as the homebound turned to homemaking, Torani syrups and sauces were landing in concoctions such as mixed drinks, kombucha batches, and even sourdough starters, Dulbecco said.

"We had to shift a lot around in our supply chain to have all the packaging materials," Dulbecco said.

 

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I use them to spruce up my soda stream. Epic.

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