Twilio to acquire Segment for $3.2 billion: Report - Business Insider

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$45.5 billion cloud communications company Twilio is reportedly getting ready to acquire data startup Segment for $3.2 billion

This would be Twilio's largest acquisition to date: In 2018, the companyfor $2 billion, in what had been its biggest deal up to that point. A Twilio spokesperson told Forbes that it does not comment "on any rumors or speculation." Twilio and Segment did not respond to a request for comment from Business Insider at the time of publication., with its stock price just about tripling since the beginning of the year.

Segment, for its part, was last valued at $1.5 billion in an April 2019 funding round, with investors including Y Combinator, Kleiner Perkins, Accel, and Alphabet's GV . All told, it's raised about $284 million in venture capital funding, and counts beauty brand Glossier and Levi's as clients of its customer data analysis tools. The company competes with Oracle and Salesforce in the customer data market. in May, in anticipation of a tougher IT spending environment.

"Recent events have shown us that while there are many things outside of our control, what we can control is how we come together to support one another as we move ahead," the company said in a statement to Business Insider at the time. "Our mission and vision remain unchanged, and never more relevant: to enable customer-focused growth with good data."

However, as Forbes notes, Segment may also emerge as a winner when all is said and done. In May, Segment told Business Insider that it had 19,000 customers. In

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