Apple and four other of the largest publicly traded companies are about to report earnings – what to watch

Together they make up roughly $7 trillion in market cap and could dictate how the cap-weighted S&P 500 trades in the next week and beyond. Microsoft is set to report Tuesday after the bell, and the rest are scheduled for Thursday.

"The dilemma for us is to say, 'OK, are they a little bit expensive, and is there going to be a shift in a rotation from growth to value in general in the markets and then specifically with these companies?'" he said. Apple and Microsoft are categorized as tech, Facebook and Alphabet are in the communication services sector and Amazon in consumer discretionary. All but Microsoft and Alphabet have far exceeded their respective sectors' move since March.

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