Dow Jones and other publishers contacted by Reuters said they are expecting an increase in companies blocking ads from election-related stories before and after Election Day on Nov. 3.
In a demonstration of how encompassing such keyword lists can be, one publisher showed Reuters a list of nearly 2,000 terms from a major Fortune 500 advertiser that included commonly used terms in news coverage such as “Donald Trump” and “Rudy Giuliani” and other terms referring to violence including “Paris attack” and “Yom Kippur shooting.”
The tool uses a mix of artificial intelligence to understand the meaning of the words in a story, and manual scoring of the articles to determine if it is suitable for a brand’s ad, the company said. In August, IAS launched a product called Context Control, which uses “semantic” technology that determines whether an article has a positive or negative emotion associated with it.
The third-party tools were sometimes found to block more ad inventory than necessary compared to publisher tools, said Joshua Lowcock, chief digital and innovation officer at ad agency UM.Fine tuning these sentiment analysis tools is one crucial aspect to protecting the bottom lines of publishers while still protecting advertisers during chaotic news cycles.
People wouldn't mind that much if the ads weren't full of lies
I personally think if the US will choose Biden as a president the US might become more liberal, but the same results economically won't be achieved. But if Trump would be elected the US economy will go upwards even more. But the problem with Trump is that he is racist.
this is terrible news
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