Entrepreneur and advocate Cynthia Daniels is launching Black Business Friday, a virtual shopping experience that will showcase 200 Black-owned businesses in the U.S. on Black Friday.
”Now that we’re in this virtual space, it allows people to broaden their customer base. Also, small business owners have been at a disadvantage for so long,” Daniels said. “Typically, you hear about these designers out of Los Angeles and New York. Small businesses don’t necessarily have the budgets for marketing like those companies do. Now that the world is focused on virtual platforms, that gives them a level playing field.
Daniels decided to keep the number of Black Business Friday participants at 200, twice the number that were featured in the Juneteenth online event. More than half of the participating businesses are fashion ones. Knowing that 70 percent of the shoppers at the last event were women, Daniels has created a women’s section to showcase fashion designers and jewelry and handbags.
She also started the Soulful Food Truck Festival to help Black-owned food trucks that she had had to turn away from the restaurant week roster, since they technically are not restaurants. The annual festival wraps up Memphis Black Restaurant Week. It is designed to boost their sales on a Sunday, when the majority of restaurants in Memphis are closed. Music was added as another element, “because who doesn’t want to hear live music with their families on a Sunday?” Daniels said.
Black Friday shopping is earlier this year. Also people are asked to ship early. Hope these entrepreneurs dont miss out.
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