Insider poll: How social media usage is linked to the 2020 election - Business Insider

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Facebook leans red, TikTok trends blue, and YouTube is a swing state: Here's how social media usage is linked to the 2020 election

Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.Social media is well established as a major factor in American politics, but how voter preferences align with different platforms is less understood.

People who post or share links on Facebook at least once a week are the most heavily aligned with President Donald Trump, with that group being 10 percentage points more likely than the average respondent to say they'll vote for his reelection. YouTube is a mixed bag, with those who post or comment more frequently tending to be more likely Trump voters, while those who simply browse the site to watch videos prefer Biden.

Twitter users skewed left compared to the overall respondent pool, with those who check it at least once a day being the most likely to say they'll vote for Biden — 20 percentage points more likely than the average respondent. TikTok users are more in the Biden column, with both daily and weekly users more likely to identify as voters for the Democratic nominee. This may very well be due to the younger-skewing audience of the platform, and it could shift over time as it expands.

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When things made more sense and minds were still underanged, tech news used to focus on GE, IBM, Siemens, Bosch, Toyota, and the likes. Now it's the age of tik tok.

Sounds like an age gap, I don’t know anyone that uses Facebook to share things other than older family members. Tik tok is a younger thing no?

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