. An estimated 56.9 million people watched election coverage during primetime across 21 networks on Tuesday, down from the 71 million viewers across 13 networks four years ago.Among TV networks, Fox News garnered the largest viewership at an average 13.7 million viewers, followed by CNN and MSNBC . Notably, contributions from connected TVs may have been as much as 11% on election night.
This decline in viewership may have been due to delayed results and a polarized election environment. Given the high volume of mail-in votes this year and substantial media coverage of this possibility, most Americans were likely aware that the final vote tally for the presidential election would not be available on Tuesday night. As of Thursday afternoon, the final results of the presidential race still remain uncertain.
This lack of a resolution may have dampened interest in watching the results live. Many potential viewers may have also chosen to avoid the emotional distress that could accompany this election. More than two-thirds of US adults said the 2020 presidential election was a significant source of stress in their life, up from 52% in 2016, according to an October survey from the Despite this decline, the heightened demand from advertisers for election night coverage may still have been warranted.
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