Hollywood stylist Karla Welch has worked her disruptive aesthetic on Justin Bieber, Stella Artois, Levi’s denim and Hanes Ts, and now she is turning her attention to the $26 billion global menstrual hygiene market with The Period Company.
The Period Company branding wraps in self-empowerment and sustainability with a call to activism, highlighting in launch communications how little innovation has occurred since the tampon was invented “by a man” in 1931. The underwear is made of organic cotton with four layers of absorbency. “We’re not fancy La Perla, we’re like good comfy Jockey. We’re your period underwear that you already wore, but it actually does the job it’s supposed to do,” said Welch, adding that they made a deliberate choice not to include any odor-reducing metals, which can be toxic.
mayemusk karla_welch What... The hell... Is this? No thanks, I stick with the products invented by those men. And how disgusting to show oneself doing that. Why? Because it actually is. 😮🤮
karla_welch Thanks I’ll still use a tampon and pad.
Thank you !!!!