Shakey's eyes slice of 'meat-free' market with new plant-based burger

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MANILA - Shakey's is launching a new plant-based product dubbed Goood Burger, as it tries to take a slice out of the growing market for meat alternatives, the company told the stock exchange on Monday

MANILA - Shakey's is launching a new plant-based product dubbed Goood Burger, as it tries to take a slice out of the growing market for meat alternatives, the company told the stock exchange on Monday.

“Our so-called 'Goood Burger' tastes as good as any meat-based product out there, but is much healthier and friendlier to the environment," said Shakey's Pizza Asia Ventures, Inc president and CEO Vicente Gregorio. Shakey’s said the plant-based burger will be offered at P185. The chain also has vegetarian pizza with Quorn on its current menu since 2016.

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