With our employment rate hitting an all-time high of 30.8%, and the ravages of Covid-19 still being felt across the country, job opportunities are rarer than ever.Undoubtedly, in today’s competitive job market, there is no room for being just another face in the crowd. You have to separate yourself from the competition and be more appealing to potential employers. It’s much easier to achieve this if you create a personal brand for yourself.
Undoubtedly, in today’s competitive job market, there is no room for being just another face in the crowd. You have to separate yourself from the competition and be more appealing to potential employers This is something that you have control over and is rooted in your core values. You can decide how you would like people to see you and then work on portraying that image.Most successful companies have a clear goal that they aim to achieve. For example, Capitec Bank, which has grown impressively over the past 15 years, states that its purpose is to “help people bank better to live better”.
Social media presents numerous opportunities to grow your personal brand, but there are many dangers you should be aware of. Remember that anything you post online is out there forever, so think before you share anything on social media To figure out your purpose in life, you need to ask yourself what motivates you, find your strengths and passions, and try to incorporate these into how you live your life. Reflecting on these questions is very important if you are going to build a personal brand that will impress potential employers or customers.Social media presents numerous opportunities to grow your personal brand, but there are many dangers you should be aware of.