How Rolls-Royce fills its $330,000 Ghost with vast starscapes - Business Insider

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How Rolls-Royce uses thousands of tiny etchings and fiber optics to fill the $330,000 Ghost with starscapes

The $330,000 Rolls-Royce Ghost isn't just an ultra-luxury sedan whose driver's seat is meant for either owners or chauffeurs. It's a big, fancy display of light and shadows.

"If you have a car that is just super technical and cold, it doesn't feel like a Rolls-Royce," said Henry Cloke, the Ghost's lead exterior designer, at the car's September launch in Austin. "If it's over flamboyant and it doesn't feel sincere, it also doesn't feel like a Rolls-Royce. So a huge amount of it is finding that balance point.

Cloke said some paints, like the "Tempest Grey" seen on the car in these photos, were made specifically for the new Ghost to "really reflect those shapes" and "give an attitude to the car." How paint looks is a big focus for Rolls, which has a Rolls uses stainless steel instead of chrome for the Ghost's slatted Pantheon grille, but quickly learned that it would need some adjustments to get the perfect glow.

Also new on the Ghost is a twinkling display in front of the passenger seat, complete with more than 850 light-up imitation stars and a glowing "GHOST" logo. Rolls-Royce said the feature was "developed over the course of two years and more than 10,000 collective hours," and can be turned off and on. "I think so much of the technology was really important that it's not in your face, it's just there if you want it," Cloke said. "It just creates that mood or it gives you that function, but you're not confronted by it all the time."The fascia is an extension of the starlight headliner, often imitated with aftermarket mods but always synonymous with a Rolls-Royce.

 

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Wow thats cool, I bet a piece of glass on the roof would be better, maybe they could hire me to invent it for them, I'd call it the star roof, or maybe a sunroof depending on when you look out of it

Imagine all the stomach you could fill with the money, time, and recourses that go into making a single Rolls-Royce.

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