Column: This company will pay you to share your data. Is it worth it?

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Killi pays users a few dollars a month to share their personal information with clients. But it will also automatically opt you in for those companies to share your data as well.

Sweeney acknowledged that providing clients with data-sharing opt-ins is a major part of Killi’s business.“We’re not eliminating any data from the marketplace,” Sweeney observed. “Don’t be under an illusion that your data still isn’t being sold. But we’re getting the consumer involved.”Killi has three tiers of data-sharing consent, each more revealing than the last.

The more data you share, and the more you participate in advertisers’ marketing efforts, the more you can potentially make. That’s the Killi business model in a nutshell. It promises consumer data empowerment. But the price of that power is your privacy.

 

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