3 mobile features banks should offer to keep customers secure - Business Insider

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We outline some of the most in-demand security and card control features among US respondents that banks can offer to empower their mobile user bases against threats

. Insider Intelligence also evaluated the availability of each feature at the top 25 US financial institutions by assets, to gauge how well banks are currently meeting these needs.

Card replacement requests via a call to an automated phone system often require time spent on hold before connecting with a customer service representative. But an in-app request can speed up the process and get a new card in customers' hands more quickly. With 46% of respondents calling it "extremely valuable," card replacement tops this category, and is the third-most demanded tool in the survey overall. Seventy-six percent of surveyed FIs offer it.

For customers who misplace a debit or credit card, temporary holds can provide a sense of security. It is both the most widely available Security and Control feature and the second most in-demand . That makes card on/off capabilities a table stakes mobile feature: Without it, an FI's digital experience is perilously behind the curve.

 

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