TOKYO/NEW YORK -Sony Corp will buy AT&T Inc's animation business Crunchyroll for US$1.175 billion, the two companies said on Thursday, as the Japanese electronics conglomerate aims to beef up its entertainment content and distribution businesses.
The deal will give Sony access to Crunchyroll's 3 million paying subscribers across more than 200 countries and regions, helping Sony compete more globally with entertainment giants such as Netflix.Sony's Funimation Global Group, a U.S. animation distributor with 1 million paying subscribers, will own Crunchyroll, currently part of AT&T's WarnerMedia segment.
AT&T has been looking to monetize its non-core assets since CEO John Stankey took over in June. The latest deal will allow it to invest in other focuses of WarnerMedia, including content creation and gaming. Despite Crunchyroll's loyal following among anime fans, AT&T felt the anime streaming service was too niche for the broader audience its streaming service HBO Max wants to pursue, a source familiar with the company said.AdvertisementSony is boosting gaming and entertainment businesses under Chief Executive Kenichiro Yoshida's strategy to increase recurring revenue streams that cushion the impact of volatile hardware sales cycles.