How The Fat Jewish built a business empire off Instagram and jokes - Business Insider

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The Fat Jewish is a true internet success story. Here are the 3 fundamentals Josh Ostrovsky used to pave a path for influencers to gain social media fame, 10 million followers, and grow a legitimate business.

"Every time you interact with him there's laughter," said Jonty Kelt, the founder of Fantail Ventures, an early-stage investment fund. Keltunder $1 million in Babe Wine in 2016. "I think everyone has a superpower, and for Josh, it's his ideas and creativity," Kelt added.

, Ostrovsky said he didn't believe that new influencers trying to build their careers today could follow the trajectory he'd charted. That's because, he said, the value of everyday social-media influencers — that is, people who have thousands, not millions, of followers — is dropping as brands see lower returns on campaigns.

"I absolutely think people can create the same kind of success," said Kat Peterson, a cofounder of the influencer media company. "But it requires an incredibly intimate relationship with your fans that's super consistent." Ostrovsky's first step toward success was creating an original online personality. After he built a loyal following, he was able to turn likes into purchases.

Ambassadors also handed out Instagrammable goods, such as millennial-pink hats with "Babe" printed in white lettering, that further helped to spread brand awareness.Examining Ostrovsky's success as a social-media maven turned entrepreneur is especially relevant today as people turn to platforms like Instagram to launch side hustles or businesses.

 

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He’s a thief but ok.

Plagiarist described as a true internet success story, yeah I guess that checks out. Smh

Step 1: Steal other people’s work

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