Forecasting The Finance Function’s Future: A Q&A With AccuWeather’s CFO

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AccuWeather’s CFO sat down with IMA_JeffThomson at Forbes CFO Network to discuss AccuWeather’s strong growth this year and digital transformation. Take a look at their conversation:

: Climate change is a matter of intense interest and global importance. Weather and climate events have an annual impact of trillions of dollars on the global economy and remain top concerns of leaders worldwide. CFOs can help address climate change by championing responsible practices within their organizations and with their vendors and partners. They can also lead by leveraging their own strengths.

In addition to this web site refresh and app relaunch, we continue to look for new product opportunities, and to evolve our current ones, to meet consumers where they are and provide functional information. For example, earlier this year, weinto our weather forecasts on Accuweather.com and our app.

Our forecasts are available on every conceivable platform, which builds our brand and drives downloads of our apps and traffic to our digital properties. In addition, our content is purposefully created to communicate the impact of weather in compelling ways with the best wording, graphical displays and videos to appeal to today’s digital-savvy audiences.As an undergraduate at the University of Delaware you studied accounting and you hold a CPA.

My advice to finance students, as well as young finance professionals, is always look for opportunities to better understand the operating side of the business. The most effective CFOs are those who bring an equal balance of financial acumen and operational expertise.

 

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