Experts predict more adtech IPOs are imminent, especially with SPACs eyeing the sector.They named candidates including DoubleVerify, Taboola, and IronSource, though not all are necessarily in the process of going public.The sector has benefited from COVID-accelerated trends such as the shift to digital content consumption and e-commerce and wider stock market rally. AdtechSupply-side platform
Business Insider spoke to 10 adtech experts, including executives, consultants, analysts and bankers, who named seven adtech companies they think are most likely to IPO in the coming months. The list, in alphabetical order, is speculative and not all of these companies are in a process to go public.Total funding: $549.5 million, according to CrunchBase; Providence Equity Partners acquired a majority stake in 2017 at an undisclosed sum.
New CEO Mark Zagorski previously led publicly-traded adtech company Telaria, which recently merged with fellow public adtech company Rubicon Project. In October, DoubleVerify raised a $350 million funding round, led by investment firm Tiger Global Management. in an early 2021 IPO at a $5 billion valuation. A person with direct knowledge of the matter told Business Insider the company had selected JP Morgan to lead the process, which is expected imminently.
"Iponweb should go public," said Ciaran O'Kane CEO at WireCorp, which owns the ExchangeWire adtech publication and events company. "Their numbers are just as good as Pubmatic's — it's a great company, great tech, and they could go public on their tech-infrastructure focus.