IHOP introduced breakfast burritos for to-go options - Business Insider

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IHOP's new burritos show the importance of to-go options with fewer commuters stopping for breakfast on the way to work

The new dishes are an attempt to attract more takeout customers.IHOP is adding new breakfast bowls and burritos to menus as a to-go option.

The six new options start at $5.99, and include country breakfast, spicy poblano fajita, and southwest chicken. "Burritos are the #1 fastest growing breakfast menu items in America. so, as the breakfast leader, IHOP needed to create some great ones," Chief Marketing Officer Brad Haley said in a statement.

Restaurants have increasingly turned to takeout and delivery to reach customers after the pandemic and stay at home ordersEven in places where indoor dining is open, capacity restrictions and reluctance from customers to return has kept business down. Online ordering technology jumped ahead because of the pandemic as customers tried to avoid unnecessary contact with others, and

 

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Does anyone, ever, go to a sit down breakfast before work

Looks delisious)

I really ... cant even

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