'Regenerative tourism' takes centre stage as pandemic forces travel industry to re-evaluate

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As the COVID-19 pandemic continues to decimate the travel sector, the tourism industry has been forced to re-evaluate many aspects of its operations, allowing values-based ‘regenerative tourism’ to take centre stage.

TORONTO -- As the COVID-19 pandemic continues to decimate the global travel sector, the tourism industry has been forced to re-evaluate many aspects of its operations – with many looking for ways to re-frame the entire experience of tourism post-pandemic.

“It’s about people matching their values to their travel,” Bruce Poon Tip, founder of Toronto-based adventure travel company “G Adventures,” told CTV’s Your Morning Tuesday. “I think it’s the natural evolution of travel,” Tip said. “The travel industry has been going through an evolution for the last 20 years, from eco-tourism to responsible travel to sustainable travel. Now with this pandemic on the other side of it… where travel is needed for so many communities because it’s such a big part of the gross national product of many countries, people are looking for ways that they can help when they travel.

But there may be difficulties in enacting regenerative tourism, which imposes more restrictions and higher thresholds on operators, while the travel sector is desperately trying to regain some of itsTip acknowledged the difficulties faced by the industry, but said the pandemic has provided an “opportunity” for the travel industry to “rebuild in a better way.”

 

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i'd jump on a plane anywhere knowing that 100% of people on plane had a covid vaccine and a pre board covid test that was negative.

Yeah!! This makes me feel relieved.

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