called out Robinhood's confetti celebrations when trades are submitted, as well as a promotion the startup ran where users continuously tapped a virtual debit card in the app to improve their spot on a waiting list for its cash-management feature.
Much of Robinhood's audience, which tends to skew younger than those of traditional brokerages, grew up using smartphones and expect mobile experiences to be easy, fun, and catchy. The startup has catered to that crowd with its design much in the same way modern dating apps have been built for a younger generation, Niloofar Abolfathi, a business professor at the National University of Singapore, told Insider..
Robinhood also rewards users with free stocks for every new user they bring in, further deepening their engagement and relationship with the app. The promo, highlighted by a button at the top right of the user's home screen, offers a"100% chance to get a free stock" worth up to $500 and"unlimited invites."
Navigating the app is fairly easy too. Robinhood users can switch between line and candlestick charts with the click of a thumb, hover over a single point in time to pinpoint the share's price and percentage change over a select period of time, and watch a small circle ping green or red periodically when the stock price changes.
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