Yet the pandemic has put the business card on life support. Networking is difficult when white-collar workers have fled to home offices, business lunches have been cancelled and conferences have migrated online. Orders for business cards from Vistaprint, a multinational printing company, plummeted by 70% in late March and early April and have yet to recover fully. Mr Lim normally hands out about 200 cards a month.
But it is still helpful to know who is who at meetings, even when they take place on Zoom. Companies are therefore reimagining the business card for the era of social distancing. Nagaya, a Japanese firm, prints them on face masks . After the launch of the “Meishi” mask, traffic to Nagaya’s website surged by 65,000%.
Sansan, another Japanese firm, allows companies to sort scanned business cards so bosses can see which employees have made new contacts. It also offers “virtual cards”. Users receivecodes which they display as virtual backgrounds on video-conferencing apps. Scanning the code with a phone camera will summon the user’s digital business card. Some 4,300 companies have begun using Sansan’s virtual cards since they launched in June.
But Mr Lim, who uses Sansan’s virtual cards, does not plan on binning the paper version just yet. People tend to exchange virtual cards after meetings have started or as they end, forcing participants to ask who does what during the meeting itself. “That’s sometimes a little bit rude,” he says. Many others in Singapore are evidently fond of paper cards, too. Sales at ExpressPrint, a printing company, have picked up in the past two months, as more people resume in-person meetings.
Japanese hv their own style of doing things. They hv transparent glass public toilets...
Has no one told them about LinkedIn?
Are business cards still a thing?
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95% only bad news(
Patéticos talibanes..