in partnership with Vestiaire Collective. As part of Vestiaire’s new Brand Approved service, Alexander McQueen is gathering pre-owned items from customers in its stores then sending them to Vestiaire to be authenticated and sold online, with a special note that the pieces were approved by the house.
“I’m very bullish about this,” Boutté says. “Given the energy around this topic and the creativity of our houses, I’m confident there will be tons of ideas. Some could be with partners [like Vestiaire Collective], some could be internal…. McQueen is a really good example. The bet we are making is it’s creating a bit of a flywheel effect.
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