While the pandemic and the proliferation of streamers has sent a number of awards season contenders into the home, he believes that arthouse fare will still be able to bounce back and crossover at the box office once all theaters are open and operating at top capacity, once Covid is behind us.“The history of motion pictures as I know it has always been about adapting to new institutions,” Barker tells Deadline, “In each situation, and each upheaval, the theatrical experience has survived.
In order to get to the level of B.O. on a specialty title which we are used to seeing from a handful of NYC and LA theaters pre-pandemic, it simply takes more screens.opened in select venues on Feb. 26 and expended to 865 locations this past weekend earning $433,6K for a No. 8 rank with a $501 per theater. To date, through three weekends,has grossed $477,6K. By comparison, in its first expanded weekend of Feb.
Please join me in congratulating Michael Barker, Tom Bernard, and the entire team at Sony Pictures Classics on their outstanding showing with six nominations for, including Best Picture and Best Actor. It is marvelous to see this outstanding film get the recognition it deserves and a validation of our strategy of programming for all audiences.
This was always expected with films targeting older demographics as Baby Boomers will be the last to return to movie theatres MorningConsult survey shows Generation Z and Millennials will return to in the coming few months but older audiences could take up to 6 months to return