General Motors Co. pledged to increase the amount it spends on advertising with Black-owned media companies, a move that comes amid growing pressure on U.S. corporations and Madison AvenueThe nation’s largest auto maker by revenue on Thursday said it would allocate 4% of its U.S. advertising spending on Black-owned media companies by next year and would boost that level to 8% in 2025.
GM’s announcement comes after media mogul Byron Allen and other Black media executives took out a full-page ad in several papers, including the Detroit Free Press and The Wall Street Journal, accusing GM of ignoring Black-owned media outlets. The ad was an open letter to GM Chief Executive Mary Barra and said the car maker spends less than 0.5% of its advertising, even though “African-Americans make up approximately 14% of the population in America and we spend billions buying your vehicles,” according to a version of the ad that ran in the Detroit Free Press.
In a statement, GM said the figure of less than 0.5% was inaccurate, noting the current number was 2%. General Motors is one of the top ad spenders in the U.S., and it spent $630.8 million on domestic ads in 2020, down from $1.1 billion in 2019, according to estimates from ad-tracker Kantar Media. Kantar data exclude spending on social media.
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They should toss some business to Cramblin Duvet.
Thank you
Choosing a company based on the race of the owner? Isn’t that racist?
Extortion
Good
I’d rather buy Japanese or German than see my money go to GM who then allows themselves to be extorted. So much for buy American. Bye bye American. Bye bye.
This is extortion!!
So the Black owned media don’t earn bushiness through their market performance but they threaten their way to the money? Really?
RACIST tweet
Tactics change over time, but extortion is still a lucrative business! GM
Now we are getting to the nitty gritty of the problems. Yes, start calling out these companies that do not support Black enterprise's in their endeavor's. They should be called out, and put on front page news. Blacks patronizes GM, why can't GM return the favor?
Sillyness.
GM was one of the first Companies to want there work force to look as diverse as there Customers replacing Cars with People on their Annual Report. Every Cadillac Commercial Today is African American. GM has always recognized MLK Holiday & Election Day Off.
The stupidity here is beyond recognition. If China knew that taking down America was this easy, they might not choose to use the virus at all. The US domestic political correctness virus is far more potent. It is eating America alive from within.
My experience of judiciary institutions has been very typical that being disabled person present himself truthfully is a crime,that's why,I lost faith on judiciary institution.after the UNCRPD Convention also. On base of papers evidence Or action evidence,also be crime.mbachelet
Where to mail me to understand why General Motors why not advertising company from the magazine organization is that code talking
Extortion is right ! Do the work EARN the business
Word of Mouth used to love I need to type of magazines when I was in college