All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.the beauty professionals and brand founders are the celebrities. In, we'll dig into the behind-the-scenes details — the money, the aha! moments, and the mistakes — of the biggest brands in the industry.Renée Rouleau's
A quarter-century in, "I really love what I do and I think I love what I do now more than ever," she says. Read on for Rouleau's masterclass in business and beauty and learn how servant leadership – and Madonna? – inspire her toward success.: You are celebrating 25 years in business this year – no small feat! First of all, congratulations. What have been some of the keys to your longevity?One of the things is the art of reinvention. Most businesses fail within five years.
Five years later, I would sell it and move to Dallas and start Renée Rouleau Skin Care. [Rouleau relocated to Austin five years ago.] She just simply asked me, but I'm sure I would have eventually done it; I definitely always had that drive, but it probably happened a little sooner than I would have thought.
Now that I wasn't a service provider, I would have to pay my employees to do the things I was doing, and all of a sudden I couldn't afford it. Luckily, I pushed through and made it work instead of saying, "Oops! Let me go back into the treatment room and start taking clients again." The challenge with that is you really have to hold yourself to a high standard because you have to be likable. I can only just be me, but there's a little bit more of a magnifying glass on me personally, my life, et cetera.