Six Clever Words To Live By: A Maxim For Business And Life

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We all need a maxim to live by – a short and sweet sentence that encapsulates what we do and why we do it.

two space shuttle disasters, which befell the Columbia and the Challenger and led to the deaths of fourteen US astronauts. Despite this misfortunate, NASA persevered and continued to launch missions. If they hadn’t, we wouldn’t have a rover on Mars.

Another example of perseverance comes via Steve Jobs, the legendary Apple visionary who was fired from the company that he’d created after nine years of service. Jobs persevered, becoming one of the founding members of animation studio Pixar before eventually returning to Apple.

Jobs used to say"we’re here to make a dent in the universe," a maxim that he lived his life by. His legacy of failure, comeback, and success should empower all of us when we think about our own life and work. No achievement comes without perseverance. For example, marketing campaigns often require analysis and tweaking before they produce the best results. In the face of adversity, don’t cut your nose off to spite your face. Be consistent and persevere. It’ll pay off when it comes to your bottom line, making your Carl ended up teaching the smartest of the smart at the Naval Academy for the Trident Scholars, where his maxim formed a part of the curriculum.

I agree with him, and though I never went to the Naval Academy or Baltimore Polytechnic Institute, I’ve made the maxim an important part of my company culture. May these six words empower you and your company, as well.

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