EU Opens Antitrust Probe Into Google’s Online Ad Tech Business

The European Union on Tuesday opened a formal antitrust probe into Google to inspect whether the company violated the bloc’s competition rules by favoring its own online advertising technology over competing providers, in a move that follows a similar probe against Facebook earlier this month....

Vestager also noted that the investigation will look into Google’s policies on user tracking to make sure they are in line with fair competition. The investigation will also look into the obligation to use Google’s ad manager when serving ads on YouTube, its plan to block third party cookies on Chrome and its plans to restrict access of advertising identifier information to third parties on Android devices where a user has chosen to opt-out of personalized advertising.

The commission says it will take into account the need to protect user privacy under the EU’s data protection law but noted that it must ensure that all advertising market participants operate on a level playing field when it comes to protecting user privacy.Google said their services are used by thousands of European businesses “because they’re competitive and effective” and it plans to answer the European Commission’s questions and demonstrate the benefits of its products.

Google is a criminal!!!

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