WarnerMedia Wraps Upfront, Calls It “Most Successful In Company’s History”

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WarnerMedia announced Wednesday it’s completed all major ad agency negotiations, concluding “the most successful Upfront marketplace in the company’s history but giving no details. The …

. “Today is just the start of how we are working together with customers to unlock greater possibilities and maximize results, while uniting their valuable messages with solutions that connect to the right consumers at the right time, on all screens.”

“Our goal each Upfront isn’t about finishing first, it’s about putting our customers first,” said Katrina Cukaj, lead of ad sales and client partnerships, WarnerMedia. “We remain hyper-focused on taking the right amount of time to listen and understand each of our customer’s distinct goals, to develop meaningful partnerships that resonate and deliver their desired outcomes.

WarnerMedia’s portfolio includes HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC, New Line, Cartoon Network, Adult Swim andClassic Movies. The organization also includes Xandr’s suite of advanced advertising solutions designed to help to improve advertising for brands, publishers, and consumers.

The company, owned by AT&T, is set to be spun off and merged with Discovery in a deal expected to close in the middle of next year.

 

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