The spokesperson also said prayer tool use would not be factored into the categories that ad buyers already use to slice up Facebook audiences based on a demonstrated interest in topics, like “faith,” or “Catholic Church.
It launched a faith resources website with e-learning courses and quizzes on best practices, touting that “the people your house of worship wants to reach are on Facebook platforms already.” Simcha Fisher, a member of a Catholic women’s Facebook Group, said she had only seen the prayer post used by friends who noted it felt “icky.”
Some religious leaders and Group members said they wanted to see the same level of commitment Facebook had shown in launching prayers to dealing with abuse targeted at their communities on the site.Khizer Subhani, who runs a Facebook Group for Muslims in the Bay Area which was given early access to the prayers feature, said he welcomed the company’s focus but weighed it against his frustrations over Facebook’s handling of hate speech around religious groups on the platform.
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