. “The availability of many movies outside the exclusive traditional theatrical window provides traditional moviegoers a new option that is likely cannibalizing movie theater attendance,” the analyst wrote. “Consumer habits have changed as a result of the pandemic due to more streaming content in the home .”The more common day-and-date release patterns get, Fishman argues, the greater the pressure on theatrical grosses.
Disney isn’t the only studio shaking up traditional windows approaches. Warner Bros took the first dramatic shot at disrupting things at the end of 2020, declaring that its entire 2021 slate would stream on HBO Max at the same time it hit theaters. But Fishman, who specializes in the exhibition sector, notes that Universal also went day-and-date with itsmovie next month. In all, dozens of releases in a recovering marketplace have been widely available in the home without any delay.
Fishman attempts to take stock of where things might settle out in 2022 and beyond, in an environment with fewer Covid issues. The 68% second-week drop by, while more severe than most Marvel releases by Disney, is not all that much greater than two poster-child hits with exclusiveStill, Disney has been “one of the most aggressive studios” in terms of experimenting with windows, he notes.
You notice that the article fails to mention that the rock approved this strategy. He wants as many eyes watching and enjoying the movie.
To quote Argo 'There are only bad options, it's about finding the best one and this was the best bad idea we have, by far' as the only other option would be to delay all of these releases another 6+months