Amazon Prime Video has staked out a commanding lead in the valuable and fast-growing Japanese streaming video market, a new study from regional consultancy Media Partners Asia shows.
The report found that Japan’s premium SVOD market had a total of 44 million subscribers as of the end of August. Amazon Prime Video accounted for 14.6 million subscribers, or 33 percent, while Netflix trailed with 6 million subs and Disney+, which launched only last year, had just 1.8 million. Media Partners Asia attributed Amazon Prime’s strong lead in the market to the company’s locally popular bundled e-commerce service, the service’s ease of use and competitive pricing, a large library of long-tail content, and local distribution partnerships with telecoms NTT Docomo and KDDI. The authors found that local Japanese titles, particularly licensed anime, drove nearly 70 percent of Prime Video consumption in the country, while U.S.
are subscribers to watch or just to shop? 😂
Amazon takes about 3 days to clear out of anything good. Not even close to Netflix