This is your second all-digital AFM. What worked from last time and what didn’t?
The one area that needed improvement was our Networking Building. While it got rave reviews for being unique and creating real engagement, it was underutilized because we hadn’t implemented a dedicated schedule for curated meetups.Last year our sessions only had a 15-minute break between them. This was challenging for our team to administer and didn’t give our participants enough time to network and explore other areas of the market. This year the breaks between sessions will be 30 minutes.
We have also amassed great relationships with many leading organizations such as NAACP and NALIP and are thrilled to work with them to bring important voices and topics to our audiences. AFM is a global event and this year our sessions are truly providing a global experience.Setting aside the obvious — we’re online for the second year — the pandemic has accelerated everyone’s use of technology and comfort with remote meetings. But I don’t see fewer people attending markets because of this.
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