Rivian prices IPO at $78 a share, valuing electric vehicle company at $66.5 billion

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Rivian's initial valuation will not be far off Ford or General Motors even though the company has barely started generating revenue.

While Rivian is still effectively pre-revenue, the company said in its prospectus that it has a backlog of 55,400 pre-orders for its R1T and R1S electric vehicles. The R1T is a truck that starts at $67,500, and the R1S is an SUV starting at $70,000, according to Rivian'sThe company said it expects to fill those orders by the end of 2023.

Additionally, Amazon has ordered 100,000 vehicles to be delivered by Rivian by 2030, and the companies plan to have 10,000 new Rivian-Amazon delivery vehicles on the road as early as next year. Amazon is pushing its fleet to renewable energy sources, and said in 2019 that it wasAmazon, which invested more than $1.3 billion into Rivian, owned 22.4% of the company's Class A shares prior to the IPO. That stake is worth about $12.5 billion at the offer price.

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