Resilient Business Leaders Share The Essentials To Having A Booming Business In The Midst Of A Pandemic

"Overall, fewer small businesses are closed 18% down from 24% in February, and that's good. Right? Twenty-four percent is a positive direction, but 18% is still 18%. That's a huge number, and women and people of color-owned SMBs are the hardest hit," Sandberg continued."Twenty percent of those led by women compared to 16% of men. SMBs led by people of color are fifth in the U.S.

The next panel discussion,"The Next Frontier: Scaling your Startup in the New Economy," featured Deepica Mutaylafounder and CEO of Live Tinted; Maria Palacio, co-founder and CEO of Progeny Coffee; Nicole Gibbons, founder and CEO of Clare and the conversation was moderated by Alexandra Sternlicht, Forbes' Under 30 Editorial Community Lead and Reporter.

"Even as the world around us has changed, through the pandemic, the fundamental customer lifecycle has stayed the same … Mirror your customer lifecycle and invest in omnichannel ... [Ask yourself]: How do they proceed through the buying journey, online and offline?" Mehta says.

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