Smyths Toys puts €175m into European business

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Smyths Toys puts €175m into European business via IrishTimesBiz

, with the bulk bulk of those – 88 – located in Germany. The group also operates 113 stores in the UK along with 21 in the Republic.

Across its network, the toy retailer employed almost 6,000 staff at the end of 2020, with 2,288 of those in its mainland European unit. The capital injection gives Smyths Toys with the financial firepower to continue its expansion in mainland . At the end of 2020, Smyths Toys EU HQ Unlimited Co only had €1 million in authorised capital, a figure that has increased now to €176 million.Company directors confirmed that that Smyths Toys outlets in Austria and Switzerland were “performing strongly” after their re-opening in 2021.store network in Germany, Austria and Switzerland in 2018 to facilitate the toy retailer’s European expansion.

The European business has enjoyed rapid growth since the purchase, with the 2020 sales of of €475.35 million 40 per cent ahead of the €339.67 million the entity turned over in the first 13 months after the Toys R Us purchase.

 

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