Since 2019, she bootstrapped the business while working as a hairstylist and loctician.Nia Menerville, 21, spent most of her teens working as a hairstylist and loctician, someone who specializes in helping clients loc their hair. While she earned a steady income working full time, it came with a strenuous price.
In the three years since, she's worked with notable clients, including New York Knicks player Derrick Rose, and netted more than $6.1 million in lifetime sales, which Insider verified with documentation. , which means she funded it without taking venture capital. Here's how she built her hair-care brand. While Menerville worked as a hairstylist and loctician, she sold clients wholesale gel, bonnets, and silk scarves to supplement her income. But sales were meager.
To generate more sales, she tapped her social-media following. Menerville took the products she made and promoted them on Instagram, where she had thousands of followers. From there, sales took off, and Menerville began selling products nationwide.When sales started to increase, Menerville asked members of her family if they wanted to partner with her. She hoped to both gain a business partner and help her relatives with money, but they declined to invest $1,500 for a 50% stake in The Loc God.
一位Z世代发型师是如何将她的天然护发产品打入销售额610万美元的行业的
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