Lawsuit claims Google and Facebook brokered secret deal to dominate ad market

FILE - Facebook founder Mark Zuckerberg speaks at Georgetown University in a 'Conversation on Free Expression" in Washington, DC on October 17, 2019.

Attorneys for Texas and other states, according to court filings obtained by Fox News, say that the 2018 deal between tech giants potentially violated antitrust laws by giving Facebook unlawful advantages in Google’s advertising exchange. The recently unredacted suit also alleges that Google misled publishers and advertisers regarding the way it prices and carries out ad auctions and created secret algorithms to hike prices for some buyers while deflating revenue from certain advertisers.

The company also rejected the accusation that Pinchar was involved in a secret agreement and said "We sign hundreds of agreements every year that don't require CEO approval, and this was no different."

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