Wine industry: It’ll be a long haul to recovery

  • 📰 Moneyweb
  • ⏱ Reading Time:
  • 38 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 18%
  • Publisher: 77%

South Africa News News

South Africa South Africa Latest News,South Africa South Africa Headlines

[LISTEN] Pre-pandemic one in seven litres [of wine] was illicit; it’s now one in four ... enforcement is needed: RicoBasson of Vinpro_za on MoneywebNOW with SimonPB. wine alcohol alcoholban Download the podcast:

SIMON BROWN: Chatting now with Rico Basson, MD at Vinpro, chatting around the wine industry and how it’s coming on. Rico, I appreciate the early morning time. How was 2021? I mean, obviously in 2020 with all the lockdowns you just couldn’t sell alcohol; 2021 was better in many senses. I’m assuming it picked up. Are we back at pre-pandemic levels in terms of sales yet?

So there’s an array of interventions …. Then illicit trade Simon, which is just absolutely out of control at the moment. It is all about enforcements. RICO BASSON: Yes. I think if there was one positive thing from Covid trends, then it is home consumption. And I think in terms of home consumption, it’s positive for wine specifically, and for what I would call the ‘white spirits’ category e.g. gin most certainly. So I think on that trend, there is something to build on: that is a reset in consumer trends. The domestic economy is still tough – so trading [is] down.

But I think the repositioning into new markets, Simon, and with that market access support, is the way to go. And I think that’s where the focus is at the moment.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 5. in ZA

South Africa South Africa Latest News, South Africa South Africa Headlines