Companies Let Customers Break Up With Valentine’s Day Marketing Emails

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Roses are red, some holidays feel bad, you can now opt out of some Valentine’s ads

PLC, are adapting their marketing strategies in response to customers’ sensitivities to the holiday, letting them block email blasts anchored to the day of love, as well as other dates on the calendar that can be difficult to handle.

Companies employing the same tactic as Etsy say doing so shows their customers that they see them as humans, rather than data points, and therefore strengthens the consumer relationship.CMO Today delivers the most important news of the day for media and marketing professionals.

 

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