“It allows us to focus on one thing and do it exceptionally well and because we're working in an ecosystem where there are hundreds, if not thousands, of different partners it's so important we build a company that plays well with everyone in the sand box,” said Singerman in an interview. “The hard part is you take what they do in the normal offline world and bring it online in a way that works for them and their business model.
“Our new digital product suite will connect dealers, consumers and vehicles more effectively than ever before. By personalizing and streamlining the car buying process, everyone wins. Shoppers see exactly what they can purchase, and dealers can self-service each deal to meet the needs of their customers,” said Santander Consumer USA President and CEO, Mahesh Aditya in the release.
“They came to us and said we want to think about how to transform ourselves as an auto lender to support these new...ecommerce experiences and removing friction from the finance process,” Singerman said.AutoFi the online, remote and in-store automotive sales experience so a customer can secure credit approvals and a firm financing offer from AutoFi’s network of lenders.