This, he said, will harness and expand the possibilities for the traditional media to play in the economy and reposition the vibrant nature of the Industry with technological driven marketing solutions.
Marketing Technology , according to him, will drive the possibility for the traditional media to rewrite the proprietary tools with technological driven marketing solutions to create possibility in such a way that has not been seen before, even as he assured that, the next big thing after FINTECH is the marketing technology.
He said Fintech runs the economy today but the marketing technology will leapfrog Mitech growth and change the landscape from traditional to digital platforms to create direct value at the bottom level for the vast number of consumers in the market.
He said: “the deficiencies are too much, the entire market size is 91 billion which is not up to the balance sheet size of the smallest bank in Nigeria while adding that the rise of technology has made some business models unadaptable.” Okusaga opined that the traditional media should speak digital and avoid the tokenistic approach of weak fundamentals while he said: “we are still in the early phase of our growth, nothing fundamental about us. We are not innovating to catch the future.”
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