“The question today, is how do we embed our data strategy into the business strategy, and what do we do as data professionals to enable us to deliver and explain the value in business terms, rather than in data terms?”, data strategy & governance, FedEx Express in the Netherlands, while presenting an international keynote address on at the ITWeb Business Intelligence Summit, being held in Sandton and online this week.
When it comes to using data, many companies think they are doing well, and have “pockets of excellence”, but when we really dig deep as professionals, we know that there are white spots and sometimes deep black holes in some of our capabilities and skills, he said. However, even with all of these things in place, when resources or funding is needed to embed data in day-to-day life, and build the teams that will deliver this value, there is often hesitation.
“If you look at the initiatives, and transformation programmes, it seems like it's all about technology, and of course it's not.”
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