A software company is offering its staff discounts on a breast milk delivery service to help its new moms

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ActiveCampaign, which offers cloud-based marketing and sales automation software, wants to help boost breastfeeding rates among working mothers.

, which provides cloud-based marketing and sales automation software, wants to play its part in boosting breastfeeding rates by helping the new mothers among its staff.to allow mothers to continue giving breast milk to their infants while continuing with their careers.

Milk Stork was funded by mother-of-three Kate Torgerson, who'd had enough of the lack of support for breastfeeding. She said that working moms faced enough tradeoffs and compromises, and shouldn't have to compromise on providing"our babies with the best possible nutrition — breast milk." Weinacht said:"This benefit is going to be huge for our moms, because when I went through that point of child-raising, that was very important to me."

As a result, the company is keen to ensure that its staff feel supported when they have children, particularly moms, Weinacht said."On top of offering the milk delivery service, employees also benefit from 16 weeks of parental leave," she added."When a mother chooses breastfeeding as a primary source of nutrition for their baby, offering this service will take away the difficult choice and guilt they may feel by returning to work," Rico added.

 

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