Giants like Oracle and Salesforce are salivating over direct-to-consumer startups, but insiders say winning business is ‘inherently messy’

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Giants like Oracle and Salesforce are salivating over direct-to-consumer startups, but insiders say winning business is ‘inherently messy’
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In a dozen interviews with brands, agencies, marketing clouds and consultants, there's a growing tension between marketing clouds and direct-to-consumer marketers that handle their marketing in-house.

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