Netflix faces tough choices about where to take its business

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Netflix’s business is at a precipice, and what it does next could fuel a new rise in online advertising while diluting the quality of content for consumers.

Between now and the end of June alone, the company says it may lose 2 million paid subscribers or about 1% of its current total base.from here will likely fuel a new rise in online advertising while diluting the quality of content for consumers.

It’s also been 15 years since Netflix launched streaming. Since then, the number of competitors like Disney+ and Apple TV+, including short-form on demand and social video, have exploded.What to watch: Netflix says that well over half of the world’s homes with broadband don’t pay yet for its service. And that smart TV adoption will help fuel future growth.

Axios' Felix Salmon also points out that Netflix's pre-pandemic net income, in the fourth quarter of 2019, was $587 million. Its earnings in this latest quarter came in at $1.6 billion on all-time record revenue of $7.9 billion, up $2.4 billion from pre-pandemic.

 

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They used to be the only game in town…not so much now.

Or they could stop jacking up their rates.

Primary account and 2 sign ons are ad-free; child accounts or additional sign-ons feature ads—a LOT more ads

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