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Look to niche market to succeed, makers of 3rd national car urged

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Malaysia’s proposed third national car may have a fighting chance against global automotive giants if it is able to identify the right niche market, according to an economist.

 

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1st car not successful. Can’t sell outside Malaysia. 2nd car only cut and paste. Japanese car and rebadged. Now you want 3rd car? Failure is almost guaranteed Khairykj

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